#ThisIsChobe 2016 A Resounding Success
A deep breath after a long flight all the way from Europe as professional travel writers, Dan & Audrey, watched a huge herd of elephant wander down to the river from the Chobe Game Lodge deck. A special way to start an incredible jam packed week that culminated in the largest social media event of it’s kind in Botswana. Almost 4,000 tweets were sent; 250+ Instagram posts and 2,000+ interactions on Facebook. In essence – the #ThisIsChobe Week 2016 reached up to 4,5million accounts.
After the success of the first campaign which won WE ARE AFRICA’S Brand Africa award in 2015, we had high expectations for this years event and it didn’t disappoint. At a certain point – #ThisIsChobe was not only trending in Botswana…but Germany too. The Campaign also reached the news with an article posted by Daily News after the week – Chobe trends online via #ThisisChobe
Our Travel Bloggers: Dan and Audrey of Uncornered Market
Dan and Audrey of Uncornered Market were the guests of the #ThisIsChobe campaign and spend 5 days in the Chobe National Park to uncover the magic of of the region. Dan and Audrey are a professional blogging couple and have been exploring the world as travel writers and social influencers since 2006.
Both Dan and Audrey have a passion for travel but most importantly their focus as travel bloggers is on not only discovering what makes a destination unique but also on getting to know its people. Their aim is to share the destinations stories through their experiences with a focus on sustainability and respect. A quote on their website sums up their focus perfectly; “Our goal at Uncornered Market is to create a movement of respectful travelers who live at the intersection of adventure, deep travel experiences and caring for our planet and its people”.
This is exactly what represents not just travel in the Chobe region but Botswana as whole.
#ThisIsChobe Live Twitter Safari
The final day of our #ThisIsChobe campaign was dedicated to our two, one hour live twitter chats planned for 12:00 and 19:00 Botswana local time. The purpose of the chats were to highlight the experiences Dan and Audrey had during their stay in Chobe but also give local operators the chance to interact with a global audience passionate about travel and interested in learning more about Chobe.
Both discussions were an overwhelming success with a far higher level of engagement than expected. Each contributor sent an average of 10+ tweets during a fast paced but highly interactive chat with the audience showing a keen interest in Botswana. We were also delighted by the amount of support from both local operators as well as the travel trade who shared their experiences and advice throughout the discussion. Below are some of the twitter statistics as well as a few twitter highlights from the chat.
Looking Back On The 2016 #ThisIsChobe Itinerary Highlights
With only a few days to explore Chobe we had a busy itinerary from their arrival on the 06 June to the live twitter safari which ended the campaign on the 09 June. Here is a list and photo highlights from our itinerary:
Afternoon River Cruise
A cruise on the Chobe River is a bucket list safari experience in Africa. For anyone visiting Chobe it is the perfect introduction to what the park has to offer. Large concentrations of wildlife migrate to the riverfront and with the elephant numbers building into the dry season we enjoyed sensational elephant sightings along the river.
Day Trip To The Chobe Enclave & Kachikau
The next morning we were off on a full day tour through the Chobe National Park to the Chobe Enclave one the western side of the park to the village of Kachikau. The day trip offered our visitors the opportunity to experience daily life in Botswana and get a better understand for Botswana’s history and culture. We will leave the storytelling to Dan and Audrey but highlights from the day were the opportunity to sample delicious local cuisine from Mma Mercy Mothoka, learning the intricate art of basket weaving at the local craft centre and an impromptu tour of a sorghum farm with our host for the day – the legend and local Albert Ndereki.
Morning Game Drive
Early the following day Dan and Audrey set out on a morning game drive on one of Chobe Game Lodge’s new electric safari vehicle’s for a chance to once again experience the wildlife diversity of the park but also experience the future of safaris in Botswana with Chobe Game Lodge.
Meeting Elephants Without Borders
With the highest elephant populations in Africa we felt it critical that Dan and Audrey understand the research and conservation efforts underway in Botswana to better understand elephant movements not only in Botswana but throughout Africa.
Based in Kasane, Elephants Without Borders were the perfect organisation to meet over lunch to talk elephants. Thanks to both Rob and Tempe who met with us and also showed us their elephant corridors in Kasane, a simple but fascinating concept to help manage elephant movements through local communities.
Bike Ride To The Border
After lunch with Elephants Without Borders we broke the normal routine and headed off on a bike ride to the Kazangula Border post with Bakwena Lodge – a small intimate guest lodge located on a secluded section of the Chobe River. Another adventure we will leave to the storytellers but it was an exciting opportunity to see a different side to the region at the hustle and bustle of the new bridge project across the Zambezi river. The trip also included a short ferry ride on our bicycles to the only place in the world where 4-countries converge in just about the same place.
While the three full days spent in the park were not enough to cover all the activities available within the Chobe region we were delighted to have had the opportunity to show Dan and Audrey some of Chobe’s popular and lesser known activities. We thoroughly enjoyed our time with them and are looking forward to recounting the journey through their blog and social media channels.
Thank You To Our 2016 #ThisIsChobe Sponsors
Congratulations to Jennifer Lacida who won this years #ThisIsChobe prize. Jenna and her partner will embark on a 6 night Botswana safari including 4 nights at Chobe Game Lodge and 2 nights at Savute Safari Lodge with both international and regional flights included. We looking forward to welcoming you to Botswana Jennifer.
While the 2016 #ThisIsChobe social media campaign has officially drawn to a close, #ThisIsChobe will be an active platform. We will continue to share the best of Chobe with you on a daily basis through social media and our website. We will be hosting guest bloggers to share their experiences, handing over the account to local Chobe photographers and creating a fun and informative platform aimed at encouraging more visitors to Chobe and Botswana. We encourage you to engage with us and follow the journey online.
If you a travel partner or have visited Chobe in the past please share your stories with us on #ThisIsChobe or get in touch to be featured on our blog – firstname.lastname@example.org.